Baltic Brand Conference 2016


The fourth Baltic Brand conference is centred around branding and marketing strategies designed to conquer German markets. Strategists and brand specialists from all around the world and successful businesses from Baltic states will share their ideas and experiences to help you launch and promote your product in Germany.
The conference’s lectures are divided into three main tracks that are needed to successfully envision and launch your product in Germany. From inspiration to create a break-through idea till down-to-earth practical advice, we aim to provide you with a toolkit that can serve any project geared to conquer the tricky German market.

In the inspirational theory track, you will hear our headliners, Rupert Millington (UK), Uwe Melichar (DE) and Kristaps Siliņš (LV) who will discuss successful ideas and strategies to consider before product launch (or re-launch) in German market, while Ēriks Šulcs (LV) will inspire you to use your Baltic strengths in Western market. This track will pay extra attention to media environment in Germany.

The market specifics track will outline the differences and commonalities between Baltic and German markets. Are there any pitfalls – or hidden resources – that you weren’t aware of yet? How to navigate legal environment and business relationships in Germany?

Finally, the third track – real life experience – will be accounts of product launches in German market by Baltic business leaders. What worked well, what failed, what surprises did they encounter – and how did they manage to win over German customers? Listen to real life accounts from various industries, and make sure to ask questions!
  • Swedbank Central Office
    Balasta dambis 1a, Riga
  • Wednesday Sep 14, 2016
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